If you’re in the promotions business and have been in charge of an event, you know that it’s not always easy to get the right coverage. Sure, there are some promotional companies out there that offer comprehensive packages for all types of events, but if you don’t work with them or don’t have the budget to cover everything from start to finish without any issues then this post is for you! Boxing and MMA events can be tricky because they tend to be big productions with a lot going on behind-the-scenes that might not appear obvious at first glance. There are many moving parts involved so it’s important for promoters to stay on top of things at all times.
The Basics
You’re going to need some basic coverage in order to promote your boxing or MMA event. You should have a Facebook page, Google My Business page, and a website. You should also have a logo, slogan and color scheme for your promotion business as well as design options for promotional materials like shirts and posters. It’s important that these things are consistent across all platforms so that fans know who you are at first glance from different places (like social media profiles).
To make sure you get the most out of your marketing efforts it’s also important that any SEO elements on each platform are optimized properly so people can find them easily in search engines when they’re looking for an upcoming boxing match or fight night in their area.
Google My Business
Your promotions presence on the web can be greatly improved by doing a few things:
- Adding a Google My Business page. This is where you will list your promotion’s address, phone number and hours of operation. The easiest way to accomplish this is by using Google’s free tools for creating your business listing. Be sure to add photos of your promotion so people can see what it looks like in advance of attending it!
- Make sure that when someone searches for boxing or MMA events in their area they find yours first! You want them to go into the event knowing what its like so they can decide if its worth going too. Being listed at the top of search results gives people confidence that you’re legit because many times promoters post fake events just trying make money off others without providing any value themselves.
Social Media profiles
Social media is a great way to promote your events and fighters. This includes Facebook, Twitter, Instagram, Snapchat, etc.
Social media is also a great tool for ticket sales. Use it!
It’s also a great place to build community around your brand and get people excited about what you do as well as building relationships with sponsors by giving them opportunities to see how cool boxing or MMA is first hand! Social media can be used to find out what your target audience is interested in and what they want to see from you…
SEO and Search Presence
Search engine optimization (SEO) is a long-term strategy that helps you make your business more visible on search engines. SEO is a way to make sure people find you when they search for your business, products or services online. It’s also a way to get your promotion in front of people who may not know about it but are interested in going to an event like yours.
For example, if someone were searching “boxing tournaments near me” or “MMA fight night tickets near me” and found your promotion with good SEO, they would be much more likely to take action than if their search results didn’t include any promotions at all or included promotions with poor SEO.
Design a basic, unified look and feel for your brand using a logo, slogan, color scheme and design options.
A strong brand identity is important for promotions. This can be done through a logo, slogan, color scheme and design options. If you want to get better coverage for your boxing or MMA event, we recommend that you design a basic unified look and feel for your brand using these elements.
Using a logo as an example (which is a great place to start), think about how you want it to look: Do you want it to include some sort of icon or figure? Are there specific colors associated with your promotion that need to be included? Will there be text included in the image? What font would best represent your company’s values? The answers depend on what type of image is being created—whether it’s just one word or multiple words—but they should always tie back into the industry standards identified above.
Common Additions and Upgrades to Start With
In addition to the basic coverage, you can add a number of extras and upgrades. Social media management is one of them. It will help you manage your social media accounts and create a consistent voice across platforms.
Social media graphics are also an easy way to get more coverage for your event. They include things like image icons, profile banners, fanpage headers and more. Graphics are great giveaways on their own—and they’re even better when they’re associated with a contest or sweepstakes that encourages people to share them on their own pages in order to win prizes like tickets or merchandise!
Social media marketing is another useful tool in your promotional arsenal: it can help promote events at no cost by simply posting content through different social networks (like Facebook). This type of marketing doesn’t require much budgeting; it’s all about sharing information with potential fans while they’re browsing online!
Another great way to generate buzz around an upcoming boxing match or MMA bout without spending too much money is by partnering with local businesses who have similar audiences as yours—that’s where social media sponsorship comes in handy!
Promote fighters and past events
You need to promote your past events. You should also be promoting the fighters who have fought in them, as well as the sponsors who supported those fights. Promoting ticket sales is also important, especially if you’re selling online or through Ticketmaster. Social media and merchandise are two other big things to consider when it comes to promotion.
If you want press coverage for your event, make sure that every piece of information about it is out there for people to find: social media posts, news releases on local websites, even ads in magazines or newspapers—whatever works best for your market! And don’t forget about any partnered promotions with other companies or organizations; they could help spread word of mouth even further too!
Video Production Services – Highlight Videos, Promotional Videos, Interviews & More
If you are promoting an MMA or boxing event, then you need to have video production services available for your fighters. There are many different types of video production companies that can help with this. Below is a list of some of the most common types of videos for these events:
- Highlights – These are short clips that show highlights from an event. They typically feature the best moments from fights and highlight certain things (such as knockouts).
- Promotional Videos – These videos tend to be used in advertisements or commercials which promote a company’s brand by showing off its products or services in action. They may also be used on social media sites like Facebook and Instagram so as to reach as many people as possible across multiple platforms at once.
- Interviews – Journalists will often interview fighters right after they win their matches because they want to share their thoughts about how they did against their opponents during competition while those memories are still fresh.
- Videos promoting the venue while being set up. This can help create hype for the event.
Sponsorship / Partnership Packages (Especially for Fighters) – Personalized Sponsorship Materials, Branding Placement on Social Media Profiles, Event Banners / Posters, Videos / Highlight Reels, Web Banners / Ads, etc.
- Sponsorships are more than just money. They are a way to get your brand in front of your target audience, build a relationship with them, and help you gain fans from external sponsors.
- A sponsorship is a mutually beneficial relationship between two parties where one party provides funds or other resources (such as promotional services), and the other party provides reciprocal support (such as exposure).
- We recommend developing a plan for how you will use your sponsorship dollars: what amount do you need to spend on each component of the event?
There are many services available to help you cover your MMA or boxing event.
There are many services available to help you cover your MMA or boxing event. The most important service is one that can provide professional cameras and crews to capture live events, as well as post-production editing and graphics. If a promotion is looking for a production company simply to shoot and edit footage, there are many organizations that offer these services at an affordable price.
Conclusion
Boxing and MMA events are a great way to bring people together, but they can also be challenging if you don’t have the right resources. Luckily, there are plenty of companies out there that specialize in helping promotions like yours cover their events. If you want to learn more about how our team can help with everything from web design and social media marketing all the way up through video production services then please reach out today!